Nobody likes to hear that their bank has been acquired. Once the news hits the street, the customers of the
acquired ban will have lots of questions and concerns.
The sooner you get them some clear helpful information
and answers, the better your odds of retaining them as customers. Personalized letters, informative mailings, brochures, teller signs, account comparisons, and other
communications made Provident Bank look just as friendly and helpful as the "old" bank, but with an updated menu of products, services, and locations
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