TD BANKNORTH

Over the years we've worked on 16 different acquisitions for TD Banknorth. They've always used legal notification as a marketing opportunity to build one-to-one relationships. That means a lower attrition rate and a higher lifetime value of each customer. Converstion communications for TD Banknorth are customer-focused. They include very helpful, specific information about dates and milestones - new account names and numbers - and incentives to move toward "stickier" products and services.