CLEARSTORY SYSTEMS

An enterprise content management company needed to recreate itself after a reorganization of an amalgam of businesses and groups. Using our SMART process, we identified the key market need that could help them succeed: clarity in corporate positioning and product offerings. Thus, the name “ClearStory.”

We integrated both product and corporate benefits into the name, positioning, and logo; developed a memorable ID, and employed compelling offers and calls to action across a myriad of marketing pieces.

ClearStory enjoyed a successful global relaunch as a new company focused on its true identity.