PROVIDENT BANK

Working your database is mining in the truest sense. It’s a big effort, but there are dramatic profits to be found.

You might call it onboarding or customer loyalty or retention. But think about it as getting the most potential out of every single customer. This program for Provident uses customer segmentation, profit potential analysis, product matching, and other data work. That increases the chance for success with direct mail programs like the cross-selling and upselling examples shown here.