G.H. BASS & CO

Communicating for a client with decades of brand equity may seem like a walk in the park. But it also brings a lot of baggage. Particularly, integrating the needs of the consumer and the needs of the distribution channel — retailers, large and small.

Our strategy deployed specific push and pull programs, maximized the brand voice, and employed everything from store-tagged national print ads to GWPs to retailer reward programs.

Over the course of many campaigns, the increase in foot traffic and sales was profitably measurable — good for G.H. Bass, good for their retailers.