L.L.BEAN

One of the easiest and best ways to earn loyalty and build a relationship is to simply say thank you.

Every new customer is an opportunity to start a long and profitable relationship. This program was designed to test the impact of simple appreciation on the long-term value of customer. Testing included media (traditional direct mail vs. email) and offers (a thank you note vs. a free shipping offer vs. a next-purchase coupon). The real work starts once the sale is closed.