HEWLETT-PACKARD

From a marketing point of view, the whole is always more than the sum of its parts — if those parts are consistent and cohesive across audiences, channels, and media.

HP needed turnkey, closed-loop programs that would involve and engage both end users and resellers and get them dealing directly with each other. We used print, web, direct mail, electronic and printed collateral and tied them all together with brand positioning. Every program MD+A created exceeded stated sales objectives.

For HP, it all added up.