MERGER MARKETING FOR THE FINANCIAL SERVICES INDUSTRY

Green light, go!

The public announcement of a bank merger or acquisition can be compared to the signal at the start of a race.

You have a few critical months between the announcement of the systems conversion to develop and execute a highly complex communications program — a program that includes legally mandated 30-day notifications to new customers.

The bottom line when it comes to conversation communications is this: you can’t afford surprises or problems. There’s just too much at stake.

That’s where McCabe, Duval + Associates comes in. Our seasoned, integrated team has worked on more than 300 conversion programs for dozens of banks nationwide. We’ve seen (and solved) virtually every wrinkle that can threaten your success along the way. And over time we’ve developed an integrated, turnkey process that delivers quality conversion communications programs to clients — on time, every time.