CMMC Selects MD+A | 08/14/2009

Portland, Maine - McCabe, Duval + Associates (MD+A), a full-service branding, marketing and advertising agency, has been selected to develop a branding campaign for Central Maine Medical Center (CMMC), a tertiary care medical center serving more than 400,000 people in central, western and coastal Maine.

Specifically, MD+A will conduct brand research and create an integrated branding & marketing campaign for Central Maine Medical Group, Maine’s largest physician network with over 300 physicians in 36 offices. Central Maine Medical Group (CMMG) is part of the Central Maine Medical Family, an integrated healthcare delivery organization.

Having already created the name and visual identity for CMMG, MD+A will conduct primary and secondary research under a full brand audit using the agency’s Smart® process, and will utilize research findings to develop brand strategy, positioning, messaging and development of new marketing materials. MD+A will develop materials for a fall 2009 campaign.

“Our Smart® process is a proven methodology that will determine the right strategy, positioning and key messages for Central Maine Medical Group,” said Chris Duval, co-founder and president of McCabe, Duval + Associates. “We look forward to establishing this new brand to help raise awareness of Central Maine Medical Group throughout the state.”