updated-office-photo-9-a9a1930d6248273ddd1ebb2e7f373170.jpg
updated-office-photo-10-6c9470ce9fde8e954a3bde867e7974e4.jpg
WEB_penpaper181_111x111_rev-08ccd558d5aa778296b905d993a26419.jpg
WEB_DSCF1512_111x111_rev-04c9b1752ee27f992f3ed1194785f704.jpg
WEB_MDAoffice173_170x170_rev-0072171bace54dae7e4452748598b80c.jpg
updated-office-photo-11-31312681a550eb12961769d39a6d8884.jpg

PROCESS

Two ways to make our work deliver results

Our business and your business are both too important to leave to guesswork and gut feelings. That's why we've formalized many of the things we've learned over the years into two distinct processes.

Our SMART™ Process is designed primarily for new customer acquisition. It's a way to deliver the right message at the right times to the right audience via the right channels.

Customer Optimization™ works with your most important asset — your customer base. This process recognizes that relationships change over time and that marketers have to keep the pulse of their customers and communicate at critical junctures.

Both processes are flexible and can be used in whole or in parts to meet specific goals.

SMART™

Our SMART™ process really is. Smart. And insightful and useful. GET SMART™

Customer Optimization™

Take loyalty to the max to boost the lifetime value of your customers. START OPTIMIZING