Bangor Savings Bank
Reg E Communications
When Congress mandated an end to automatic overdraft service on debit card purchases, we targeted different overdraft usage segments with different messages, formats, and timing.
An incredible 90% of respondents opted into the automatic debit card overdraft service and the bank retained an industry-newsworthy income stream.
Shown here: Elements from three targeted mailings addressing the changes made due to Reg E and giving customers their options