Portfolio: banking

Bangor Savings Bank

Reg E Communications

When Congress mandated an end to automatic overdraft service on debit card purchases, we targeted different overdraft usage segments with different messages, formats, and timing.

An incredible 90% of respondents opted into the automatic debit card overdraft service and the bank retained an industry-newsworthy income stream.

Shown here: Elements from three targeted mailings addressing the changes made due to Reg E and giving customers their options