IN-BRANCH PRODUCT BROCHURE SYSTEM
Take a collection of inconsistent mismatched materials, toss them into the air, and turn them into a collateral system. That was the assignment. We worked closely with the marketing team (using our SMART™ process) to determine the voice and personality the bank wanted to project as part of its growth goals. We created a cohesive look, set up a color system for different product lines, using curves and circular shapes to differentiate Provident's materials from other bank brochures.
Shown here: A variety of covers and two samples of inside spreads