Portfolio: banking

RBC Bank

Conversion Communications

If you want to keep acquired customers from running out the door before or after the announced conversion, you had better keep in touch, make it as personal as possible, and ensure that customers know exactly what is going on. The elements shown here are typical of the M&A communications campaigns we create —using a consistent voice and message across all touch points, from in-branch to in-home, to the web, and in the marketplace.

Shown here: Announcement brochure, customer conversion kit consisting of a letter, personalized account summary, brochure, important dates insert, legal documents, and landing pages for newly acquired customers.