Portfolio: banking

Trustmark National Bank

Conversion communications

The Trustmark acquisition of BankTrust in 2013 added the latest notch to our M&A communications belt. In many ways it was a typical program — involving the conversion of all kinds of personal and business accounts. However, Trustmark wanted to make the transition as easy as possible. In the sample mailing shown here, you’ll see a personalized account summary. Other mailings included online bill payee lists, pre-filled treasury services agreements, and other pieces. We applaud Trustmark as a bank that knows how to start a new relationship off on the right foot.