Portfolio: branding and identity

Meatless Mainers


We’ve all heard of meat-free Mondays. Here in Maine, VegME — a group that does educational outreach on the vegan lifestyle — has nominated June as Meatless Mainers Month. VegME is a super friendly, non-preachy group that uses dining meetups, tastings, and other fun ways to get the vegan message out to the public. After all, who can resist a red velvet cupcake with cream cheese frosting? (Recipe upon request to MD+A.) VegME asked if we would come up with a colorful, engaging graphic for this new effort. Here’s the logo to kick off what VegMe hopes will become an annual celebration.