Portfolio: branding and identity
Brand ID Refresh
This company has been a name to trust since 1919. Today they are branching out in many different directions — with diagnostics, critical manufacturing, and food production/service becoming important vertical markets.
We simplified the original Puritan logo (designed c. 1923) to the graphic P you see here. It conveys the modern R&D, manufacturing technology, and products that are hallmarks of today's family of Puritan companies and product lines.
Shown here: The new logo, business card, and stationery suite.