Portfolio: branding and identity


Brand ID Refresh

This company has been a name to trust since 1919. Today they are branching out in many different directions — with diagnostics, critical manufacturing, and food production/service becoming important vertical markets.

We simplified the original Puritan logo (designed c. 1923) to the graphic P you see here. It conveys the modern R&D, manufacturing technology, and products that are hallmarks of today's family of Puritan companies and product lines.

Shown here: The new logo, business card, and stationery suite.