Portfolio: collateral design

Central Maine Orthopaedics

New Patient Information Kit

This welcome kit is part of a brand refresh (the logo is shown in the Brand ID area of this website). The kit is designed for patients who will be undergoing ambulatory surgery at CMO. It provides information that will help the patient have a positive experience. The colors are warm and reassuring. The language is clinical yet friendly. Patient response has been overwhelmingly positive, and the staff reports fewer questions and less confusion about procedures and protocols.

Shown here: Folder, introductory letter, plus cover and pages of the informational brochure