Portfolio: digital ad campaigns

OICM

Patient Stories Campaign

With an in-hospital unit dedicated to orthopaedics, patient outcomes at the Orthopaedic Institute of Central Maine are excellent.

In fact, patient experience is tracked, and metrics show the OICM with better numbers for patient satisfaction, length of stay, and other criteria as measured against national averages. These digital ads feature real patients, and direct viewers to a landing page featuring videos of those patients telling their stories.