DIRECT MAIL/LIVE TESTING
Almost a decade ago, MD+A wrote what turned out to be the control package for lead generation and direct sales for the Wright Express Fleet Fuel Card.
Recently we developed a number of different creative approaches (WEX continually tests lists and offers). Only time — and raw results, conversion to sales, and value of a customer over months and years — will tell if we've been able to beat our own control.
Shown here: The elements of two creatively different mail packages designed to test against an existing control.