If you've ever heard someone say, "We tried direct mail and it didn't work," they weren't doing it right. Proven direct marketing or direct response techniques can be employed in any medium. But there's still a place for mail for just about any company, any category, any product or service.
Direct mail is three dimensional and can vary widely in format. At MD+A we use them all: letter packages, self-mailers, full dimensionals. New techniques allow for more personalization, PURLS help create instant one-on-one messaging, and live testing lets you try out lists, creative, messaging and offers.