Portfolio: direct mail
Coastal Humane Society
Membership renewal mailing
CHS is one of our pro bono clients. We generally do traditional letter package mailings for fund raising and wanted to try something new. The outgoing envelope held a poster with real furry faces from the shelter along with a buckslip and a response/reply envelope. This format did not do as well as our letter packages.
CHS received many, many compliments on the poster but not enough money to make this package a winner. A good example of why you always want to track response.
Shown here: Outer envelope, insert, poster, reply form/envelope.