Portfolio: direct mail

Wright Express

Private label letter package

Wright Express (WEX) develops and offers fleet fueling card programs and fleet management systems. Sheetz, a well-known gas station and convenience store, uses WEX private label cards.

We developed a solicitation to Sheetz customers for a Sheetz fuel card through WEX. The look and tone of the copy are in the Sheetz brand — colorful, playful, and engaging. The call to action is by phone or online.

Shown here: Package elements, including a full-color envelope and a personalized illustrated letter.