Portfolio: print advertising campaigns
The Orthopaedic Institute of Central Maine (OICM) has a measurable mission: to relieve pain and restore mobility. If you have ever had debilitating pain that kept you from work or activities you enjoy, you know how good it feels to be back to normal. And that’s the story we tell here. We targeted, via media choice and ad visuals, two distinct audiences: active 50+ who want to keep moving and seniors who want to regain the mobility lost to aged joints.
Shown here: Two ads that ran in newspapers and vertical magazines.