Portfolio: print advertising campaigns
The Nature Conservancy
Print advertising campaigns
To expand statewide awareness and consumer engagement, The Nature Conservancy, Maine, developed a sweepstakes campaign based on regional activities. The effort, titled “Nature is ME,” ran over the course of the summer and early fall, 2014. After an intro, ads used Maine people talking about their relationships with Maine’s great outdoors and abundant natural resources. The vintage summer camp feel was a thread through all traditional and digital media.