Two ways to make our work deliver results
Our business and your business are both too important to leave to guesswork and gut feelings. That's why we've formalized many of the things we've learned over the years into two distinct processes.
Our SMART™ Process is designed primarily for new customer acquisition. It's a way to deliver the right message at the right times to the right audience via the right channels.
Customer Optimization™ works with your most important asset — your customer base. This process recognizes that relationships change over time and that marketers have to keep the pulse of their customers and communicate at critical junctures.
Both processes are flexible and can be used in whole or in parts to meet specific goals.